Details About
Trademark Registration
What is Trademark?
A trademark can be a phrase, logo, design, and combination of colours or shapes etc. and that denotes the uniqueness of a brand or the product and differentiate from competitors. It is globally acknowledged trademark is the most valuable asset of a business. With a unique Trademark, customers can easily identify your products or services among various competitors’ products.
Basically, a trademark is a “brand” or “logo” that you can use to distinguish your product from those of your competitors. Through trademark registration or you can say logo registration/brand registration, you can protect your brand or logo by restricting other people from using the same. For e.g. the logo of NIKE and their tagline JUST DO IT is a registered brand name. By trademarking your logo or brand, you are providing it protection as it is illegal to use the same logo or tagline.
A registered trademark is an intangible asset for a business and is used to protect the company’s investment in the brand or symbol. After Trademarking your logo or brand, a registered TM number which works as trademark license is assigned within a period of three days by Trademark department but it takes almost two years for it to be registered so that you can use to use ® symbol with your brand name. It is always advised to get Trademark registration or brand name registration because getting your company registered will not protect your brand against those who might initiate using identical or similar marks. Before trademarking, make sure to check trademarks availability and it should be your first priority if you want to start a company. Trademark public search is an important step before trademark registration. You need to do a close search for trademark name as it will help you to avoid future problems.
Difference between ™ and ® symbol:
The ™ symbol used by the business entity once it successfully files the Trademark application.
The ® symbol can be used only upon obtaining Trademark Registration Certificate.
Different Type of Trademarks:
WORD MARKS
A word mark is made up of one or few words, or combination of words, e.g. QRS, XYZ or ABC Sales.
LOGOS
Logos can be consist of a figure or a shape containing a word, colours, e.g. Nissan’s logo.
COLORS
You can apply for adding a specific colour on your trademark. For this, you must mention the particular colour in the TM application.
3D MARK
A Mark constituting 3 dimensional can protect with a 3D trademark.
SOUND MARKS
Sound marks are used when brand is to be represented in a straight notation or through graphically represented words.